# RB2B vs Clearbit for Website Visitor Identification

> Canonical: https://www.yalc.ai/blog/rb2b-vs-clearbit/

How RB2B and Clearbit (now HubSpot Breeze Intelligence) differ on identity depth, coverage, pricing, and where each fits a 2026 GTM stack.

Pick RB2B if you sell to US buyers and want the name of the actual person who hit your site, pushed to Slack in real time. Pick Clearbit, now sold inside HubSpot as Breeze Intelligence, if you want company level reveal plus broader enrichment and you already run on HubSpot. The single deciding dimension is identity depth. RB2B names the human, Clearbit names the account.

The two tools get compared because both claim to identify anonymous website visitors. They answer different questions. The rest of this is the operator read on what each actually does in 2026, how their coverage and pricing differ, and how to wire either one into a motion that ends in a sent message.

## What does RB2B do that Clearbit does not?

RB2B is a person level reveal tool. You install a pixel, a visitor lands on your site, and RB2B matches that session to a named LinkedIn profile with title and company, then streams it into Slack or your CRM as it happens. The job it does is narrow and deep. It tells you which human showed up, not just which logo.

Clearbit was acquired by HubSpot in late 2023 and now ships as [HubSpot](/mcps/hubspot/) Breeze Intelligence. Its Reveal product identifies the company behind an IP address. Its Enrichment product fills firmographic and contact fields once you have an email or domain. Its Forms product autofills from that same graph to shorten gating. The job it does is wide, and it assumes you already live inside HubSpot.

Here is the operator judgment a generalist comparison skips. These are not feature parity rivals, so a feature checklist will mislead you. [RB2B](/tools/rb2b/) sells depth on one use case. Clearbit sells width across three, with HubSpot as the connective tissue. If your real question is "who is reading my pricing page right now," only one of them answers it at the person level, and that gap decides the pick before any pricing table does.

## How do RB2B and Clearbit differ on coverage?

Coverage is where the two split hardest, and it is the part most comparison posts blur.

RB2B identifies US based visitors only. That is by design. RB2B states plainly that its person level identity is a US only technology built on a US only database, and that it will not resolve people outside the US. Independent reviews put its person level match rate at roughly 5 to 20 percent of US traffic on standard tiers, with higher coverage reserved for its premium resolution plan ([Warmly RB2B pricing guide, 2026](https://www.warmly.ai/p/blog/rb2b-pricing)). If your buyer is a US revenue operator, that hit rate is the point. If your buyer is in Berlin or Sydney, RB2B returns nothing on that session.

Clearbit Reveal covers a global IP graph, but at the company layer. You learn that an account in Munich visited your pricing page. You do not learn which person did. For an account based motion with contacts already mapped, that is enough to trigger an SDR. For a person first motion where you want to send a note to the actual reader, it is not.

| Dimension | RB2B | Clearbit (Breeze Intelligence) |
|---|---|---|
| Identity layer | The person, with LinkedIn profile | The company behind the IP |
| Geography | US only | Global IP graph |
| Native home | Slack and CRM stream | Inside HubSpot |
| Core job | Person level reveal | Reveal plus enrichment plus forms |
| Best fit | US inbound, person first | Global account based, HubSpot native |

The honest read is that there is no neutral winner on coverage, only the right answer for your ICP. This same fork runs through any signal play. The [operator playbook for B2B lead generation](/blog/b2b-lead-generation/) treats visitor identification as one of several motions, and which tool you pick determines which motion you can actually run.

## What do RB2B and Clearbit cost in 2026?

Pricing is where the structures diverge so much that comparing list prices is the wrong instinct.

RB2B publishes a tiered model you can do the math on in one sitting. There is a free forever tier with 150 monthly credits, a Starter plan at 79 dollars per month for 300 resolutions, a Pro plan around 140 dollars per month for 600 resolutions, and a Pro+ plan at 199 dollars per month, with higher volume and premium resolution sold above that ([Warmly RB2B pricing guide, 2026](https://www.warmly.ai/p/blog/rb2b-pricing)). Cost scales by resolutions, not seats, so a small ops team can run it across the whole company without per seat penalties. You estimate qualified US traffic, estimate hit rate, pick the tier that covers expected reveals with a buffer.

Clearbit moved into HubSpot's credit economy. Breeze Intelligence sells as credit packs, starting around 45 dollars per month for 100 credits, with company enrichment costing about 1 credit per company and reveal consuming credits per identified visitor. Two consequences follow that a list price hides. First, you can no longer estimate cost by counting visitors, because Reveal, Enrichment, and Forms all draw down the same pool and credits expire at the end of each monthly cycle with no rollover ([MarketBetter Breeze pricing breakdown, 2026](https://marketbetter.ai/blog/clearbit-pricing-breakdown-2026/)). Second, Breeze assumes a paid HubSpot subscription underneath it, so the true cost of ownership includes the HubSpot plan, which ranges from low cost Starter tiers up into the hundreds per month for Professional ([MarketBetter Breeze pricing breakdown, 2026](https://marketbetter.ai/blog/clearbit-pricing-breakdown-2026/)).

The decision rule is not which tool is cheaper. It is which tool is cheaper for the workflow you actually run. If visitor identification is the single job, RB2B wins on dollars per reveal. If you also need company enrichment, contact enrichment, and form shortening, and you already pay for HubSpot Professional, the credit pool gets absorbed into a budget that exists anyway and the net new spend can look smaller.

## How well do they integrate with HubSpot, Slack, and Salesforce?

Integration depth is where Clearbit's acquisition pays back and where RB2B stays deliberately focused.

Clearbit is now a native HubSpot feature. Records enrich inside HubSpot without a Zap, Reveal data lands on the company record, and credits bill against the HubSpot account. If every workflow your team has built sits on HubSpot, friction is close to zero. The inverse is the cost. If you run Salesforce, Attio, or any non HubSpot CRM, the story thins out fast, because Clearbit outside HubSpot is no longer a first class experience.

RB2B keeps its surface narrow on purpose. The headline pattern is Slack delivery. An identified visitor lands in a channel in real time with name, title, company, and LinkedIn link in one message, a rep opens it, and sends a note from their own account. Beyond Slack, RB2B pushes into Salesforce, HubSpot, and webhooks for custom downstream work. The surface is smaller than Clearbit's, but it covers what the reveal use case needs.

The deeper question incumbents avoid is whether you want integrations baked into a vendor UI or wired through an operator OS. A baked in integration ships fast, but every workflow has to fit the vendor's mental model. A wired integration takes one prompt to set up, and every workflow stays yours to shape. The same trade off shows up across the [AI SDR tools landscape](/blog/ai-sdr-tools/), wherever operators want to compose tools instead of buy a suite. For a team feeding signals into a CRM, Slack, a sequencer, and a dashboard at once, the 2026 pattern is to use the vendor for the reveal and let an operating system handle the fan out.

## Which should you pick, RB2B or Clearbit?

Both earn a slot in the right setup. The verdict turns on three variables: where your buyers live, what your CRM is, and whether reveal is a standalone job or part of a broader enrichment story.

### Pick RB2B when

- Your ICP is US based and you want person level reveal, not just a company name
- You run a Slack first motion where reps move on signals within the hour
- Visitor identification is the primary job and you want clean per resolution economics
- You want a tool you can stand up in an afternoon without rebuilding your CRM

### Pick Clearbit (Breeze Intelligence) when

- You sell globally and a company name is enough to trigger outreach
- You already pay for HubSpot at a tier where the credit add on fits the budget
- You need reveal, company enrichment, and form shortening from one pool
- Your team prefers a native CRM feature over a third party signal stream

The lazy answer is "use both," and for most teams under 50 people it is the wrong one, because each tool demands a workflow to move the signal into action and two half wired tools beat nothing only on a slide. The signal triggered section of the [outbound lead generation playbook](/blog/outbound-lead-generation/) shows what the action layer looks like in practice. If you are still on the fence, the tiebreaker is your CRM. HubSpot natives lean Clearbit, everyone else leans RB2B.

## How do you turn a reveal into a sent message?

A reveal is worthless on its own. The value shows up when the signal triggers an action, the action runs without you, and the result lands in your CRM with the context to take a call. Both tools produce a signal. Neither sends the message.

The middle mile is the same regardless of vendor. A reveal event lands. You enrich the company through [Crustdata](/tools/crustdata/) for headcount and funding, then pull [recent hiring signals](/tools/predictleads/) so the rep knows what just changed inside the account. You score the visitor against your ICP. You draft a note that references the page they read and one real fact about their company. You log the event to the CRM, and you ping Slack only when the score crosses a threshold, so the channel stays signal not noise.

Three properties make that layer hold up. It is interoperable, so RB2B and Clearbit both plug in without a vendor sponsored integration. It is editable, because the prompt that drafts the note lives in a markdown file you read and change like code. And it compounds, since every reveal scored and every reply tagged sharpens the next run. The send itself should run through a real LinkedIn API like [Unipile](/tools/unipile/), so the draft built from reveal context becomes an actual message rather than a notification a rep forgets to act on.

## What to do this week

Open your analytics and look at the geographic split of qualified sessions over the last 30 days. If most come from US IPs, install RB2B on the free tier and watch a week of identified visitors land in Slack before you write a single sequence. If your traffic is global and you already pay for HubSpot, run a Breeze Intelligence credit pack for a month and measure how fast the credits deplete against your real workflow. Either way, write down the action you want when a reveal lands. The reveal is not the win. The win is the message your rep sends within the hour, with one real fact and a reason to talk.

## Frequently asked questions

### Is RB2B better than Clearbit for visitor identification?

It depends on what you mean by identification. RB2B identifies the individual person who visited, matched to a LinkedIn profile, but only for US based traffic. Clearbit, now HubSpot Breeze Intelligence, identifies the company behind the visit across a global IP graph but not the specific person. For US person level reveal, RB2B is stronger. For global company level signal inside HubSpot, Clearbit fits better.

### How much does RB2B cost?

RB2B offers a free tier with 150 monthly credits. Paid plans start at 79 dollars per month for 300 resolutions on Starter, around 140 dollars per month for 600 resolutions on Pro, and 199 dollars per month on Pro+, with higher volume and premium resolution sold above that. Pricing scales by resolutions rather than seats, and figures are per the Warmly 2026 pricing guide.

### Why did Clearbit become Breeze Intelligence?

HubSpot acquired Clearbit in late 2023 and folded its products into the HubSpot platform under the Breeze Intelligence name. It is now sold as a credit based add on rather than a standalone subscription, which means you need a paid HubSpot plan underneath it and the credits expire at the end of each monthly billing cycle.

### Can RB2B identify visitors outside the United States?

No. RB2B states that its person level identity is a US only technology built on a US only database, so it does not resolve individuals outside the US. If your buyers are mostly in Europe or Asia Pacific, RB2B will return little or nothing on those sessions, and a global company level tool like Clearbit Reveal is the more useful signal.

### Do I need HubSpot to use Clearbit?

Effectively yes. Since the acquisition, Clearbit ships as HubSpot Breeze Intelligence and assumes an active paid HubSpot subscription. You can still get standalone visitor identification and person level reveal from RB2B without HubSpot, which is one reason non HubSpot teams tend to favor it.